Portals send tenants. They also send everyone else.
A LoopNet or Crexi inquiry is not a qualified lead. It is a form submit, or a click-to-call, from a marketplace that also sells your attention to everyone else on the internet. Some of those people want the suite. A lot of them want to sell you marketing, scrape the listing, or ask a question they could have read on the page.
If the portal shows your cell, you live in that mix. If it shows a generic office line, the receptionist lives in it. If it shows nothing, the inquiry sits in a portal inbox you open twice a week. None of those are a screen. They are just different places for the same pile.
The useful question is not “did LoopNet send traffic.” It is “of the people who reached out, who has a use and a number I can call back.”
What to put on the listing
The same number you put on the sign. One listing number, everywhere the property is for lease: panel, flyer, OM, LoopNet, Crexi, property site. Portal click-to-call and the pylon are then the same line. You are not running two inboxes and guessing which one was the drive-by.
When they call, the line answers as that property. It does not transfer. It does not give out the listing broker’s cell. It asks who they are, what the space is for, size if they know it, timing, and a callback number. Ask once, move on if they skip. Log every call.
What “screened” means here
Qualified is a real use plus a callback number. A coffee concept that does not know square footage is still a lead. Size and timing are tags, not a gate. “Now” versus “90 days” tells you how hot it is. It does not decide whether the row exists.
What does not get a text: SEO pitches, “who handles your listings,” wrong numbers, and anyone who will not leave a use or a number. Those still land in the book so you can see what the portals are actually sending. You do not have to call them.
The ones that do get a text hit your cell with the five fields, plus a transcript and a recording in the email behind it. You call back from your own phone. Then you give that number out, on purpose.
That is how you use LoopNet and Crexi without letting them use your cell.
$99/mo per listing. Cancel when it leases.
Questions brokers ask
Is a LoopNet or Crexi inquiry a qualified lead?
No. It is a form submit or a click-to-call from a marketplace that also sells your attention to everyone else on the internet. Some of those people want the suite. A lot of them want to sell you something.
Should the portal number be the same as the number on the sign?
Yes. One listing number everywhere the property is for lease — panel, flyer, OM, LoopNet, Crexi, property site — so the pylon and the portal click-to-call are the same line and you are not running two inboxes.
What counts as qualified on a portal inquiry?
A real use plus a callback number. A coffee concept that does not know its square footage yet is still a lead. Size and timing are tags, not a gate.
What happens to the calls that are not tenants?
They still land in the book, so you can see what the portals are actually sending. They just do not get a text and they do not reach your cell.